What Consumers Expect From Superfood Packaging

 

Why does it matter?

 

Packaging is often the first thing that comes to mind when consumers think of a brand; it sits at the forefront of every product, helping to communicate a company’s brand identity and giving consumers an idea of what to expect in seconds.

 

Staying up to date with current trends is essential to remaining competitive for any brand. With technology continuing to evolve and online shopping becoming the primary source for purchasers, consumer expectations are constantly changing. It’s now just as important for a product to photograph well as it is to have a strong shelf life presence.

 

While an attractive design and strong shelf appeal can help a product catch the attention of passing (or scrolling) customers, superfood packaging needs to do more than just look good. It also needs to protect the product inside and be practical to use.

 

Creative, bold, and innovative

 

In a world full of creative, bold designs, and with around 72% of shoppers more likely to buy products with eye-catching packaging (Customer Experience In The Food Packaging Industry Statistics), it’s becoming increasingly important for businesses to make their products stand out and catch the attention of their target audience.

 

Packaging can play a huge role in this, but how can Superfood packaging stand out?

 

Within the superfood market, a common trend is the use of bright, bold colours alongside large and eye-catching fonts. These designs help capture the audience’s attention, drawing them to the product and encouraging them to take a closer look.

 

Bright colours such as greens, purples and pinks, among many others, are often used to help superfood packaging stand out on the shelves. In particular, green can create a sense of earthiness and naturality, reinforcing the qualities that many superfood companies aim to convey. 

 

Customers have come to expect this bold approach across the superfood industry. Packaging needs to provide consumers with the important information they need while also creating excitement and interest around the product inside.

 

By combining bold colours, clear fonts and creative designs, superfood brands can create packaging that catches the eye while still communicating what the product is about. In a competitive market, this can make all the difference in getting a consumer to stop, take notice, and consider buying.

 

Informative and practical

 

Superfood packaging needs to do more than just look good – it needs to give consumers the information they need while making the product practical and convenient to use.

 

When it comes to being informative, companies need to make sure their packaging follows the standard rules and regulations set out by the government. Important information such as the product name, nutritional information, allergy advice, ingredients, and net weight, along with other required details, needs to be clearly displayed. While this is essential for businesses to meet the requirements, it also gives consumers the information they need to decide whether a product is right for them.

 

 

 

But good packaging isn’t just about what’s printed on the outside; practicality matters just as much, especially for superfood products that may be used regularly.

Packaging needs to be easy to open, handle and use, as this can affect the customer’s overall experience. It should also keep the product protected and secure, helping it remain in good condition from the moment it is purchased.

 

This is where good packaging can make a difference. Visican offers a range of cardboard tubes that are BRCGS certified and food-grade, making them suitable for a variety of products and market sectors. Our products are already used across industries including alcohol and drink, as well as candles and reed diffusers, where protecting the product inside is particularly important.

 

Durability and ease of use are key features of these cardboard tubes, with butt-jointed, telescopic and one-piece designs available to suit different products and packaging requirements. This gives businesses the flexibility to choose a cardboard tube packaging solution that not only looks good but also works effectively for the product.

 

Sustainable and eco-friendly

 

Customers also expect sustainability from superfood packaging.

 

As awareness of global warming and other environmental issues grows, people are becoming more conscious of their carbon footprint and the impact their purchases have on the environment.

 

As a result, many consumers are starting to look beyond the product itself and consider what happens to the packaging once they are finished with it. Whether it can be recycled or reused is a question that can influence how a consumer views a product and the brand behind it.

 

This growing focus on sustainability has encouraged more companies to take a greener approach to their packaging. From renewable and recyclable materials to more environmentally friendly designs, businesses are looking for ways to reduce their impact while still utilising packaging that protects and presents their products effectively. For example, cardboard tubes can be a more practical option for brands looking to incorporate more sustainable materials into their packaging.

 

This is especially relevant in the superfood industry, where products are often associated with nature, health and wellbeing. By using sustainable and eco-friendly packaging, brands can reinforce these values while appealing to consumers who are becoming increasingly conscious of the environmental impact of their purchases.

 

 

Why choose Visican? 

 

Visican offers a wide range of bespoke cardboard tubes which are suitable for any superfood brand looking for a more sustainable way to package their products.

Our FSC-certified cardboard tube packaging is sustainable and made of eco-friendly materials, and is made in our factory powered by our recently installed solar panels, making our cardboard tubes more sustainable and suitable for any superfood company (or any company) looking to reduce their carbon footprint and become more environmentally friendly.

 

Get in touch on 0121 3598800
or complete our online contact form here.