How Tube Packaging Can Elevate Your Biscuit Brand: Shelf Presence & Practicality

When it comes to biscuits, we all know taste is crucial, but let’s be honest—before customers even take a bite, they’re drawn in by what they see. Packaging is far more than just a container; it’s the first impression your brand makes, the silent salesperson on the shelf. For biscuit brands, packaging isn’t just about keeping your product safe—it’s about standing out in a crowded market.

At Visican, we specialise in manufacturing cardboard tube packaging, and we’ve seen first-hand how innovative designs can elevate a brand’s presence. Let’s dive into why tube packaging could be your biscuit brand’s secret weapon and how it can boost your shelf presence.

The Importance of Shelf Presence

Now, let’s talk about shelf presence. In the biscuit aisle, you’ve got limited time to make a lasting impression on shoppers. According to studies, a typical customer will make a decision about a product in less than 7 seconds. That’s not much time, so how do you ensure your biscuits are noticed? Tube packaging gives your brand an immediate advantage by offering a more premium look. Think about how products like Pringles or tea brands that use cylindrical packaging catch your eye. Even when placed horizontally, tubes still manage to stand out in a sea of flat packaging. Their unique shape also lends itself well to creative stacking and display options.

Tube Packaging and the Customer Experience

It’s not just about the initial attraction—great packaging can enhance the overall customer experience. Imagine the satisfaction of twisting open a premium-feeling cardboard tube and being greeted by the delightful scent of freshly baked biscuits. The tactile experience of the packaging itself can influence how consumers perceive the quality of the product inside. Additionally, tube packaging is more likely to be retained by customers after use. Many consumers repurpose attractive packaging, which means your branding sticks around in their homes long after the biscuits are gone. It’s free advertising that continues to reinforce your brand’s premium positioning.

Sustainability and Shelf Presence Combined

Another factor to consider is the growing demand for sustainable packaging. A recent UK survey revealed that over 70% of consumers are influenced by eco-friendly packaging. With tube packaging made from recyclable cardboard, you’re ticking both boxes: premium shelf presence and a sustainable solution. At Visican, we’ve worked with countless brands to help them create eco-friendly packaging that stands out. Our expertise in sustainable materials ensures that your biscuits don’t just look good but are packaged in a way that minimises environmental impact.

Branding Beyond the Aisle

Finally, let’s talk about the impact of packaging outside of the store. With the rise of social media, beautifully packaged products are often shared online, whether it’s an Instagram post or a food blogger’s review. Eye-catching tube packaging can make your biscuits instantly ‘Instagrammable,’ generating free publicity as customers share pictures of your product. In a world where everyone’s a content creator, visually stunning packaging gives people a reason to talk about your brand. When your product looks great, people will want to showcase it—and that means more brand exposure for you.

Why Visican for Your Biscuit Packaging?

At Visican, we understand the power of packaging. We specialise in creating high-quality cardboard tubes that not only protect your biscuits but elevate your brand on the shelf. Our packaging solutions are customisable, sustainable, and designed to make your product stand out. If you’re looking for a packaging solution that combines practicality, premium shelf presence, and sustainability, we’ve got you covered. We offer instant pricing for quantities as low as 500 units in a variety of sizes and styles, so you can find the perfect fit for your brand.

Enough about us – What do the stats tell us?

Quality packaging plays a vital role in influencing consumer behaviour, brand perception, and sales. Various studies and statistics demonstrate its significance across different aspects of marketing and consumer experience. Here are some key statistics that highlight the importance of quality packaging:

1. First Impressions and Consumer Purchase Decisions

72% of consumers say that packaging design influences their purchasing decision at the store .
A study by Dotcom Distribution found that 40% of consumers are likely to share a product image on social media if it comes in premium or unique packaging .
According to a report by Ipsos, 70% of consumers form their impression of a brand based on its packaging .

2. Brand Loyalty and Repeat Purchases

52% of online shoppers say they would return to a business for another purchase if they received premium packaging .
The same Dotcom Distribution study found that 74% of consumers say that packaging makes a product seem more valuable .

3. Sustainability and Consumer Preferences

83% of consumers believe it’s important for companies to design products and packaging that are recyclable or reusable .
A GlobalWebIndex survey revealed that 42% of consumers say eco-friendly packaging is a key consideration in their purchasing decisions .

4. Impact on Unboxing Experience

According to Shorr Packaging, 61% of consumers say they are more likely to repeat a purchase from a brand that offers a premium unboxing experience.
55% of consumers feel that a unique and personalized unboxing experience can enhance their perception of a product’s value .

5. E-Commerce and Packaging

In e-commerce, 30% of businesses report that premium packaging leads to improved customer satisfaction and repeat business .
60% of online shoppers say that branded or gift-like packaging makes the brand seem more upscale .

6. Product Differentiation

68% of consumers will try a new product because of the packaging .
A WestRock Packaging study found that 81% of consumers tried a new product simply because it had appealing packaging .

Ready to enhance your biscuit brand with tube packaging? Get instant pricing today on our all new online shop , Or call us on 0121 359800 to find out more.

References:

Dotcom Distribution: https://www.dotcomdist.com
Ipsos: https://www.ipsos.com
GlobalWebIndex: https://www.globalwebindex.com
WestRock Packaging Study: https://www.westrock.com
Shorr Packaging: https://www.shorr.com